It’s Covered
Rethinking Value-Added Product Sales
A subscription-led approach for modern motor retailers
It’s Covered is a subscription platform designed to help automotive retailers sell and manage value-added vehicle products through a simple monthly model.
Traditional value-added products such as warranties, servicing plans and vehicle protection products are typically sold as one-off purchases. This often leads to inconsistent revenue for retailers and limited long-term engagement with customers.
It’s Covered introduces a different approach. Instead of selling products individually, retailers can offer services as a flexible monthly subscription that supports the ongoing care and protection of a customer’s vehicle.
What can be included?
You can include anything you like with an It’s Covered subscription. For example:
Stolen Vehicle Tracking
Discreet tracker that activates only if the vehicle is reported stolen and provides real-time location to help police recovery.
Warranty
Experienced account management team provides training and ongoing support, together with regular site visits to maintain focus on customer retention.
Servicing
A servicing subscription that spreads the cost of routine maintenance into simple monthly payments.
Cosmetic Repairs
A cosmetic repair subscription that gives access to fixes for minor dents, scratches and scuffs throughout the year.
Savings Club
Access a range of everyday discounts and offers to help reduce the cost of shopping, days out and online purchases.
Retailer Benefits
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Builds long-term customer retention by keeping drivers connected to your dealership through a simple monthly subscription
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Creates regular customer touchpoints throughout ownership, not just during the first few years
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Easier for your team to sell by presenting one subscription instead of multiple individual products
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Flexible product setup so you can tailor the offer to suit your dealership and customer base
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Generates consistent monthly income with payments continuing while customers remain subscribed
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Reduces customers drifting to independents by keeping servicing and support tied to your business
Customer Benefits
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Simple, all-in-one solution that covers key motoring costs with no large unexpected costs
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Savings club perks that can save customers up to £500 a year on their family budget
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Services delivered by qualified retailers working under manufacturer standards
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Flexibility that grows with the car, with options to add products and services to the subscription
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Predictable monthly costs that help with household budgeting